01— Skills

Areas of expertise.

A comprehensive skill set spanning web development and the full digital marketing spectrum — from building the website to filling its pipeline.

🌐

Web Development — WordPress, Wix, Shopify & Webflow

End-to-end website and landing page development: custom themes, plugin integration, WooCommerce stores, ACF dynamic content, and pixel-perfect builds from Figma.

WordPressElementor ProWooCommerceGutenbergACFWix StudioShopifyWebflowHTML5CSS3JavaScriptBasic PHPFigma
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AI Automation & AI-Assisted Development

Architecting AI-powered marketing and development workflows that deliver enterprise-grade output with lean execution — prompt engineering included.

Claude CodeClaude AIChatGPTCursorGitHub CopilotMake.comZapierApifyPrompt EngineeringWorkflow Automation
🔍

Search Engine Optimization

Full-spectrum SEO — technical audits, on-page structure, schema, Core Web Vitals and content-driven authority building that improves rankings and inbound leads.

Technical SEOOn-Page SEOSchema MarkupCore Web VitalsSite AuditsKeyword ResearchRedirectsXML SitemapsCanonical Tags
📧

Email & Marketing Automation

High-converting sequences and automated nurture workflows engaging prospects at every funnel stage — from cold outreach to closed deals.

Cold OutreachFunnel BuildingSegmentationLead NurturingLead ScoringDeliverabilityCRM Automation
🎯

Lead Generation & CRM

Full-cycle B2B lead generation — ICP definition, data mining, outreach execution and CRM pipeline management, so no prospect falls through the cracks.

ICP DevelopmentData MiningProspect ResearchPipeline TrackingDatabase BuildingCRM Management
📣

Paid Advertising & Analytics

Conversion-optimized campaigns across Google, LinkedIn and Meta — with GA4/GTM tracking, A/B testing and reporting that maximizes return on spend.

Google AdsLinkedIn AdsMeta AdsRetargetingConversion TrackingA/B TestingGA4GTM

02— Tools & technologies

My tech stack.

Proficient across 30+ industry-leading platforms covering every layer of the digital marketing ecosystem.

Web & CMS Development

WordPressElementor ProWooCommerceWebflowWix StudioShopifyFigmaCanva

SEO & Analytics

SEMrushAhrefsMozGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerUbersuggest

CRM & Marketing Automation

HubSpotGoHighLevelZoho CRMSalesforceActiveCampaignMake.comApify

Email & Outreach

InstantlyApollo.ioZoomInfoSeamless.aiGetProspectProspect.ioSales Navigator

LinkedIn & Social Automation

HeyReachSkyleadBufferPublerHootsuiteHipSocial

AI Content & Video Creation

HeyGenSynthesiaRiversideInVideoElevenLabsCanva AI

Paid Advertising Platforms

Google AdsLinkedIn Campaign ManagerMeta Ads ManagerFacebook Business Suite

AI Development Tools

Claude CodeClaude AIChatGPTCursorGitHub CopilotLovable AI

Hosting & Infrastructure

AWS (EC2, S3, CloudFront)CloudflareVPSSSL / CDN / DNSREST APIsWebhooks

See these skills applied to real projects.

Featured work where strategy, code and execution converged.

View projects →